Some time ago, I went through what I would call an “obstacle course” in life.
Every which way I turned, it seemed something in my path was blocking me. Frustrating all my plans, hopes and dreams.
I not only was challenged with a stall on some of my personal goals, but I had a couple months of slower income, some expenses that were out of the norm, the death of a beloved pet… you get the picture.
At the same time, in my online business, I was experiencing a Marketing obstacle too.
In the world of online business, marketing is a lot like the plot of a “romantic movie.” It builds, it peaks and then the couple has a brief breakup and the plot turns sour. They finally get resolution, and the storyline peaks again… and usually you have a “happily ever after” ending.
Online marketing is really like that! You have to go with the flow, have a lot of faith that things will turn out, and stick with it.
So with this particular Marketing obstacle I had that I mentioned above, there were a few choices I could make (and this goes with ALL the circumstances in life):
- Be frustrated and keep doing the same thing/get same results
- Give up and quit
- Find a way to turn the obstacle into an opportunity
…I’m guessing you know which choice I made.
I made a decision that if online marketing was going to be an obstacle to me, I was going to turn it into an Opportunity instead!
I “set my face like a flint” as they say, and researched, researched, researched, looking for clues and ideas and techniques I could use to get around this challenge.
After about a week of studying and trying new techniques out, I FINALLY found my answer!
The reason I’m being vague about it, is partially because each advertising platform is different. My obstacle had been that all of a sudden, my audience cost shot through the roof – literally about 4x higher than it had been for months.
Obviously, my platform had changed something in their functionality, and I had to adjust.
I could have sat there frustrated, and eventually given up, after spending too much money (4x !!!) and then proclaimed “online advertising doesn’t work”, then joined the jaded, negative masses.
I am not a quitter, and neither are you.
We have a different spirit… a BOLD one. The kind that KNOWS beyond a shadow of a doubt, that EVERY OBSTACLE can be TRANSFORMED into a GOLDEN OPPORTUNITY.
* * * * *
That was a while back now that this all happened, and guess what?
All that research has paid off — I not only got my advertising costs back to normal, but I even experienced better performance in all other areas of my life. It transformed my mindset.
AND get this — I was able to help two other SFM students to do the same, and 2 other clients I have (independently for online advertising) the same too!
I helped myself, and I helped at least 4 others. Instead of the 4x “loss” of my online advertising costs soaring through the roof, I turned it into “4x gain” in a positive direction of helping other people while at the same time, helping myself!
Talk about a Win-Win Opportunity!
This isn’t my most eloquent blog post, but I hope you can hear what I’m trying to say because this principal goes way beyond Online Advertising.
It goes with life.
You always have choices:
- Remain frustrated, keep doing the same thing/get the same results
- Give up and quit, or
- Turn your obstacle into an Opportunity
There is Always a way around it / over it / through it.