FAQs About Blogging for Business
Over time, I’ve run into questions about blogging and technical things regarding running a digital online business, and I thought I would tackle some of those questions here so the answers could help others. Some of them are about the “nuts n’ bolts” of blogging, and some are in regards to mindset… or even motivation. I hope the answers to these will help you in your journey. Feel free to also email me with any questions you may have, and I’ll keep putting out more “answer” posts for them. In the meantime, let’s dive in!
1) How do you get over the fear of judgement, if you’re blogging and people respond to you negatively?
A) First of all, in the beginning, this is not likely to happen at all. The internet is so huge now, with everyone having their own blog and website, and social media profile, that in the beginning, it’s going to be a bit of hit n’ miss to find your audience and to get actual interaction from them. In other words, this is pretty much an imagined fear unless you’re blogging on some really controversial topics. If you’re blogging as part of a business though, I highly doubt you’re going to be writing on extremely polarizing topics.
Far more likely than a comment on your blog (which you *can* regulate, and I’ll share that how-to in a moment), is a comment on your social media posts — in particular, comments on facebook, twitter or instagram, etc.
Social Media audiences are more vocal than blog readers, and it’s easier for people to respond quickly; even carelessly. Still, the interaction you are likely to receive in the beginning is still going to be pretty low, even in paid-posts where audience counts can be high. People will generally just respond with a quick “like” or “heart” rather than type something out.
When you do get a confrontative or negative post on social media, my general rule of thumb is to respond in a private/direct message to the person.
The person who writes a negative comment is usually someone who has been ripped off in the past, or steered wrongly, or promised some get rich quick scheme, and they are venting on my thread/wall/page thinking I promote the same kind of business that hurt them in the past.
I always try to remember that when I reply back to them — meaning, they were probably hurt or mislead by someone else, but they’re taking it out on me. If I keep that in mind when replying to them, it helps me not take it so personally.
I simply explain that I don’t run a “get rich quick” business, and they can find out for free if they want (via a Free App or Refundable Trial). (BTW, if you go to either of those links, you’ll probably see a pic or video of Stuart Ross, not me. He’s the founder of SFM, which is the business system I used to create my website you’re reading right now. 🙂 )
I decide if I want to delete their public comment or not. Sometimes, I will leave it, and I will reply below it to let them know I have answered them via PM. Especially if it could help explain things further for others with the same knee-jerk reaction. If the negative comment is particularly misleading, rude, or vulgar, I definitely delete it. Especially if it influences people wrongly. As long as it’s polite and not a personal attack, I will leave it public and make sure to reply to it within its thread. (NOTE: I’m mainly a facebooker, so my lingo in this answer reflects that.)
Now as to the “how to” I mentioned earlier. If you’re talking about comments on a blog post (not a social post), that’s a different ballgame. If you’re on the WordPress platform, you will find in the backend dashboard, there’s a link in the left-hand navigation area that says “Settings.”
Under “Settings,” there’s a subhead called “Discussion.” In “Discussion,” you have the ability to make it so that no comments show unless you’ve approved them. Unless you have a spam-blocker plugin like Askimet installed, you are likely to get many bogus comments on your blog from companies selling viagra and cialis, so you will want to have this setting enabled anyway so you can block ALL comments from showing until you’ve had a chance to sift through them.
Bottom line is that, on your blog, you have total control over what comments show. You can decide what’s legitimate and what’s not.
#2) How do you know WHAT to blog about in the first place?
A) Ah, this is the MILLION DOLLAR question! And here is the reality of it:
I spent many days in the very beginning, just staring at the computer screen. That will probably happen to you too! You stare, not knowing where to begin, and finally you force yourself to write a couple sentences. They’re probably not even good sentences. They probably don’t have a singular topic. But, you force them out anyway. That’s what happened with me… I literally had a word document open, and I forced myself to write about 3 sentences.
Once I got those sentences out, I was able to come up with a few more. Eventually, it turned in to an article that wasn’t worth being published, BUT, more importantly, it got the ball rolling — and that’s what YOU need to do: get the ball rolling.
You can always kick that ball in a new direction, as you go, but you have to get it rolling in the first place. And, the reality is, the first stuff you type is probably only going to be good for the wastebin or the delete button.
Ultimately though, it doesn’t matter if that first sentence is good or on-topic, or not. Heck, you could even write something useless on purpose. Get started by doing a rant about your favorite TV show’s worst character. Or something in politics that’s bothering you. Write about your boss… your current job situation… write about what your dreams are. Just because you write something doesn’t mean you’re going to publish it… it’s mostly to get you into the mode of actually writing.
This reminds me of an article I wrote awhile back where I said you have to actually be taking steps in order to change direction. If you never take a step, “changing direction” is useless because you’re standing in the same place FACING a different direction. You’re not actually going anywhere. BUT, if you take a series of steps, you have momentum and can adjust left/right/whatever along the way. Momentum is the key.
So force some sentences out, good or bad, and that way, you will get momentum. You will get the ball rolling. THEN, you can start to think about topics and such. Get the ball rolling first. Here is your assignment – start by completing this sentence: “Every time I sit down to write, I ____________________________” (fill in the blank!)
That ought to get you going!
Coming up in the next answer session:
- What if I’m TERRIBLE with grammar and punctuation and stuff like that?
- What if English is not my best language?
- How often do I have to post in order to have a blog that helps a business?
- How do I get an audience to read it?
More to come!
Wanna be like me and work from anywhere? It is a luxury… but it is a luxury that you can actually attain because of the power of the internet. It is not “get rich quick” nor is it “make $25,000 in 10 days doing this!” or even similar. It is a business system you can build in a way that fits the lifestyle you want to live. It takes some time & effort to build, but a heck of a lot less time and money than going to a traditional university and getting a traditional degree for a traditional job that’s going to be outsourced eventually anyway.
Try it out. See if it’s for you. The online lifestyle is not for everyone… it takes motivation, willingness to learn, and diligent effort over time. There are many teachers and courses out there that you can take, but the one I recommend (and am an affiliate for) is SFM, or “Six Figure Mentors.” I had tried out several before SFM came along. There are a lot of scams and a lot of good programs too, but none were as full-spectrum as SFM. SFM was what I used to build my business: Your Laptop Lifestyle Academy, the blog you’re reading, so I actually use it myself! In the U.S., we would say “I practice what I preach.” Again, try it out first. Our application is $29.95 and it is fully refundable if it’s not a good fit for you. So there is no-risk.