FAQs About Blogging for Business

Part 3

Hello readers – here is Part 3 of my FAQ on Blogging for Business. I hope you’ve enjoyed it and are learning valuable tips thus far. Please feel free to contact me via our contact form in case you have any questions you would like to see answered in these FAQ-styled posts I’m doing. And now, let’s dive right in!
 

Q) What if I’m TERRIBLE with grammar and punctuation, or English isn’t my native language?

A) Thank you for your question… I understand your concern. I’ll give you a little history about my life before going into internet marketing because it relates to your question.

I was in graphic design (which is basically advertising) for over 25 years. One of the wildest things I learned during that time was from one of my high-end clients’ Marketing Directors.

He told me that typo’s and bad grammar were actually *desirable* when writing ads and blogs and marketing pieces.

He said the reason why was that it made people pay attention and possibly even “engage” with a comment. I had never heard that before and it was funny to me, because this particular client of mine was not a native English speaker. He was from an Eastern European country, so when he wrote his ads and articles, they had a LOT of strange english phrasings and questionable punctuation.

But, guess what…. that guy who didn’t speak English as his native language was an AMAZING SUCCESS here in the USA. I’m still friends with him, and he has built an empire, all using his broken english. And he constantly tells his students “don’t worry about your accent or your English or anything like that. Just do it.”

I guarantee you that people are going to understand what you are trying to say, even if your punctuation, English & spelling aren’t perfect. It will actually make you seem more authentic if you write like you would speak in person. So put your fears to rest, and just write. Publish… as-is, and don’t worry so much about perfection. Just be yourself.

Q) How do I get an audience to read it?

A) This is, IMO, the most important thing you should be concerned about when blogging for business. A lot of people expect that if they put a blog or a website up, they will instantly get traffic. That is not the case.

Before I went into internet marketing, I was honestly BAFFLED about how low my traffic was to elaborate websites I had put up to sell things. I thought that somehow, some way, people would find it on their own. But I would literally have only 5 visitors per month to certain websites I had put up. Sometimes less. Sometimes I got no interaction from emails I sent out. No interaction to social media posts.

One of the most curious things to me also (but a good lesson for you to know upfront) is that often, it’s the people closest to you who will NOT support you or your new page or blog or whatever. It always surprised me that I would send out requests to my closest friends to please “Like my facebook page” or share my new venture with their friends, or whatever. And you know what? They almost never did.

To protect your own self-belief (and motivation), do not rely on your friends and family to support you emotionally with your blog or liking your page or buying your products. Look at it as a bonus if they do, but don’t expect it.

The people who are more likely to be supportive, surprisingly, are what I call 3rd-level. People who are not as close to you… people who are just acquaintances. People you meet at the grocery store, or at karate lessons or while hiking.

But since you’re not meeting hundreds of those people and you need TRAFFIC to get an audience for your blog and your promotions, you are going to need to advertise.

The primary online advertising platforms are: Google, YouTube (which is owned by Google), Facebook, Instagram (which is owned by Facebook), and Bing. Twitter is also available but I haven’t heard very positive things about using it for business blog advertising.

I only specialize in advertising on Facebook, however, if you do become a student of our affiliate “SFM” business system one of these days, that is a very detailed, vast educational system that will teach you the nuts n’ bolts of all the platforms you can advertise on and how to do it.

For now, to keep this answer as short as possible, I recommend this:

  • Write your blog posts regularly (as I mentioned in Part 2, I recommend 3-5x per week for a business blog)
  • Create a “Business/Brand Page” on Facebook
  • When you write your blog post, copy an excerpt of it and the url to read the full post, and use that excerpt as a post on your Facebook page
  • Facebook has a quick n’ simple way to advertise called “Boost Post.” As long as you haven’t written about a “get rich quick” scheme or something else banned by their policies, you can boost that post for as little as $3 and you can target the audience to very specific locations, languages, age groups, and even narrow it down by people interested in related topics. Your blog post will be “boosted” to the audience you’ve targeted (according to Facebook’s algorithms and the $$ ad budget you set) and you should start to slowly build an audience for your blog! 🙂

And that is how you build an audience! Depending on your budget and your topic (and targeting, etc) your growth may be slow and it may be fast. But it will be an audience you EARNED that is truly interested in what you have to say. Not and audience just built from friends and family who felt obligated to “like” your page to try to be nice…

The end! Hope these answers have helped you a bit more toward your “Blogging for Business” goals.

Coming up in the next answer session:

  • OK now I have an audience, but how do I get subscribers to my blog?
  • How do I learn more about Google AdWords or Bing or YouTube Advertising?

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