“Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.


In the fell clutch of circumstance

I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.


Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find me, unafraid.


It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate,
I am the captain of my soul.”


~“Invictus” by William Eanest Henley

Years ago, I was working in the advertising end of the movie industry. I was doing those newspaper ads you saw with the Roger & Ebert quotes in them that told you the times the movie was showing at a “Theatre Near You.” All of a sudden, we had to start including websites at the bottom of the ads. It was a weird new time for us… none of us really understood why the heck a movie would want a website. The internet hadn’t quite become the grand thing it is today. We struggled with the format… at first we had to write out all the “http://www” stuff. Later on, that got nixed and we just kept the www part. There were backslashes and forward slashes galore, but I say this to set up how something so small became a big catalyst of change in the industry that was my career.

I was skilled in what was called “print advertising.” Online advertising wasn’t really a thing yet. I didn’t know what the heck coding was, or HTML, or “tags” or “blogs” or anything of the sort. But, I had the quality of an observer, and I watched what was happening around me, and I paid attention, and I had the foresight to anticipate that print advertising was going to decline while online graphics were going to explode.

So while all my co-workers were content in keeping doing the same ole’ thing we had done a decade before, and getting paid highly for it, I started teaching myself how to build websites and code on my downtime at home.

I am VERY lucky I did so, because as the years rolled on, print advertising and the traditional printing industry itself all took a big nosedive in favor of the online graphics world. Suddenly my bread was buttered by building websites for people, not for designing brochures and flyers. I saw the movie studio budget for print advertising get slashed to 25% of what it used to be, and you know that got reflected in the salaries my fellow graphic designers commanded.

I also saw the industry get globalized and found myself competing against very talented people worldwide, who did not require that wages I did to sustain a decent lifestyle in the USA.

The Changing Technological Landscape

I don’t want to be all doom and gloom here, although I easily could be. What I’m basically trying to illustrate for you is that I became an observer and I changed my approach to my job & career in light of what I saw as the changing technological landscape all around me. I saw that the money was going to go to all things digital and global, and I adjusted.

Since that foresight, I’ve seen the “artificial intelligence” of apps come along where now people can DIY their own websites beautifully. One doesn’t need to know HTML, or CSS or any kind of programming anymore to get something up online and professional-looking. I’ve also seen websites come along that enable Joe Schmo to create really cool 3D graphics. Anybody and their cousin’s brother’s uncle can purchase Photoshop and create their own graphics too.

woman working next to robots, symbolizing artificial intelligence competition

And now there are robots and AI to compete with as well. In my graphics field, the jobs have mostly been taken by the big DIY apps like SquareSpace, Wix and Weebly; and also its been globalized so all projects go to the lowest bidder, like on Fiverr, Upwork and 99designs. Consequently, it became an unsustainable career if I ever wanted to get ahead. I simply buy a house someday again.

For other people who may have service or “menial” jobs, robotics are a huge concern. There are already cafés where they have the tables cleared by robots. Robots wash the dishes. Machines cook the food. In hotels, there are room service robots. Amazon is going to start using delivery drones. I imagine UPS and FedEx will follow suit. At retail and grocery stores, there are increasingly cases of “self checkout.” While these workers in these industries, like the fast food industry or retail and grocery, are clamouring for $15 USD/hour minimum wage, their jobs are eventually going to be taken over by robotics in the interest of company profitability, expansion and efficiency. That’s the way things evolve. Singapore’s Second Minister for Manpower, Mrs. Josephine Teo said it well in her Facebook Post:

“There are job losses, but they are often due to businesses and industries transforming rather than shutting down. Some activities that are not as efficient or have become irrelevant are being phased out and the original workers displaced. But new activities are required and people hired to carry them out. Until recently, for example, who had heard of digital marketeers and cybersecurity analysts?


There are also more PMETs in our workforce than before. They now constitute some 70% of those made redundant. At the same time, more of the new jobs created today require PMETs.”


*PMET is an acronym for “Professionals, Managers, Executives and Technicians”.

You’ve got to roll with it!

There is a martial art called Aikido, and although I didn’t take that many lessons in that art specifically, I learned enough to know that all the movements were spiral/circular based and deflective. You learned to roll with the opposing force to turn its trajectory in your own favor.

In the same way, in light of the way the job/career/and business map of the world is ever evolving, you have to figure out a way to roll with it so you can capitalize on its own momentum and direction.

The #1 thing you must do to secure a job that will never disappear is to change your mindset

There is no such thing as a “job that will never disappear”, but there is such a thing as securing our future. Automation, apps and robots will replace an estimated 47% of US jobs by 2023. That’s only 4 short years away!

So if technology is going to take over your life, take over technology! Leverage the digital age to create a business that fits your life instead of a job that helps you barely get by! The internet has set the world at your fingertips, and it is currently undersaturated in regards to the competition in building a profitable online business for yourself. If you will take the time to re-tool and re-skill yourself, you can face the future without fear! Without fear of automation, AI, apps, DIY’s, and outsourcing stealing your livelihood away from you.

I guarantee you that if you have taken a sick-day recently and been at home listening to daytime TV (ugh… don’t get me started), you have heard a TON of commercials inviting you to go back to school and get a degree in graphics, nursing, social work, accounting and the like. And for many, this may be what fits their personality best. They will spend the money for the tuition or take the student loan, and go to class, and get that piece of paper, to secure the entry-level job into that field. BUT – you could conceivably take all that same time and effort and considerably less money and set yourself up with your own online business that fits your life and has unlimited potential growth due to the global online audience.

Which is better for you? Which would secure your future better? A traditional job choice or an online business you made yourself with a global audience?

I invite you to choose building your own online business because it will move with the times and you will be able to truly face your future without fear. And, in the process, learn the skills that are in-demand for this new economy. This digital age isn’t going away, so you have to learn to play with it. Roll with it.

Ask yourself if you think you should be playing a MUCH bigger game with your life!

We’d love for you to join our family 🙂 Never again live in fear of losing your one source of income. Explore starting your own online business today. Click here for our brand new, FREE, On-Demand Workshop Series. It will get you started. I look forward to working with you toward your future!

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